The Venus Concept device uses cutting edge technology to provide safe and non-invasive hair removal. The Venus concept utilizes the power of intense pulsed light to remove unwanted hair. Light energy targets certain colors within the hair cell. Once it finds the correct color, the energy essentially damages the hair cell until it is destroyed. With its removal, hair can no longer grow in that area. You don’t see any more stubble or hair growth forever. The procedure takes about 30 minutes, and then you are on your way. However, you must undergo a few treatments because not all hair cells are active at a given time. Once all of the hair cells have been removed, you’ll have permanent removal of unwanted hair.